Creating an immersive entertainment experience on device


HOOQ is an OTT video streaming service that is launching on a country-by-country basis throughout the Asian region. The HOOQ apps deliver regional and blockbuster content to countries with limited streaming service options and often limited internet access.


Content is King! We are visual beings and so the design of the HOOQ applications focused on the visual elements of the content, showcasing movie and TV show posters as the primary drivers for engagement. As the HOOQ experience would be delivered into a number of countries the overall structure of the app was simplified to support varying languages and to cater to audiences with differing levels of exposure to similar offerings. The apps themselves offer a visually engaging experience that offer their customers a clear path to completing each task.

  • Client Singtel / HOOQ
  • My Role Senior Visual Designer, Interaction Designer

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